Privacy and Cookies

This privacy policy describes the treatment of information provided or collected on the sites where this privacy policy is posted.

Data controller

Any Personal Data provided to or gathered by is controlled by MM! the Party AB, Rehnsgatan 24, S-113 57 Stockholm, Sweden.

Registered in Sweden

Company No. 559003-4269

SWEDEN VAT Number: SE559003426901


What cookies are set when you visit the MAMMA MIA THE PARTY! website and how can you control them?

MAMMA MIA THE PARTY! will not use cookies to collect personally identifiable information about you. However, if you want to block or limit the cookies which are set by the MAMMA MIA THE PARTY! website you can do this through your browser settings; please refer to your browser’s help/support documentation to find out more. You can also visit where you will find comprehensive information on how to manage cookies on your browser. To manage cookies on a mobile phone or tablet please refer to the device’s manual.

The MAMMA MIA THE PARTY! website tracks your usage of the site using a service that is provided by Google.

If you would like more information about the cookies used by these services, as well as information on how to opt out, please see the following information.

The MAMMA MIA THE PARTY! website uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate your use of the MAMMA MIA THE PARTY! website and compile reports for us on activity on the MAMMA MIA THE PARTY! website. Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. By using the MAMMA MIA THE PARTY! website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

How to reject or delete this cookie

Embedded/external media, (video and images) and share buttons
The MAMMA MIA THE PARTY! website may include content embedded from external sites. When visiting pages with content embedded from YouTube, Flickr, Vimeo, Twitter, Facebook and others you may be presented with cookies from these websites. MAMMA MIA THE PARTY! has no control over these cookies and we suggest that you check the information available on the relevant websites if you wish to learn more. Likewise, use of the share buttons found on the MAMMA MIA THE PARTY! website may set a cookie when you log into the service. MAMMA MIA THE PARTY! is unable to control these cookies and suggests visiting the relevant sites to learn more.

Third party ad tracking
On occasion the MAMMA MIA THE PARTY! website will use tracking services to monitor the response from adverts we place on third party websites. These services may use cookies to track visitors who have clicked through from these ads, data from which is used to assess the advert’s performance. The following is a list of companies/services that deliver these adverts for us and provide the tracking mentioned above; if you would like to find out more about their cookie and privacy policies please click the links below:

Use of cookies by the MAMMA MIA THE PARTY! Website
Below explains the cookies we use and why:

Cookie: MAMMA MIA THE PARTY! cookie acceptance
Name: allowCookies
Purpose: This cookie is to acknowledge that the user has accepted the use of cookies on the MAMMA MIA THE PARTY! website.

Cookie: Google Analytics
Name: _utma, _utmb, _utmc, _utmz, _atuvc
Purpose: These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
More information: Click here for an overview of privacy at Google

Rocket Fuel conversion tracking (Rocket Fuel Inc)

Purpose: Rocket Fuel conversion tracking is an analytics service provided by Rocket Fuel Inc that connects data from the Rocket Fuel advertising network with actions performed on this Application.

Place of processing: US

More information: Privacy Policy

[Communication] – The services contained in this section enable the Owner to [communicate with the User].

MailChimp (The Rocket Science Group, LLC.)

MailChimp is an email address management and message sending service provided by The Rocket Science Group, LLC.

Personal Data collected: Email address, First name, Last name and Postal code.

Place of processing: US – Privacy Policy

How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your Personal Data, username, and data stored on our site.

The Data is processed at the Data Collector’s operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the Data Collector.

Sharing your personal data
We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners and trusted affiliates for the purposes outlined above. We may use third party service providers to help us operate our business and the sites or administer activities on our behalf, such as sending out newsletters or administering promotions. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Third party websites
Users may find advertising or other content on our sites that links to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our sites. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to one or more of our sites, is subject to that website’s own terms and policies.

We have no intention of collecting any Personal Data from individuals under the age of 13. Where appropriate, we will specifically instruct children not to submit such information. If we learn that a child under 13 has sent us Personal Data, we will delete it from our system. Parents should be aware that while our Privacy Policy will govern our use of Personal Data, any information which is voluntarily given by anyone (including children) on our site or on our social media feeds may be used by other parties to generate unsolicited communications.

Legal information
Notice to European Users: this privacy statement has been prepared in fulfilment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies.

This privacy policy relates solely to this Application.

Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from the Data Collector at any time. Please see the contact information at the beginning of this document.

The rights of users
Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Data Controller to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the Data Controller at the contact information set out above.

This Application does not support “Do Not Track” requests.
To determine whether any of the third party services it uses honour the “Do Not Track” requests, please read their privacy policies.

How can I manage the installation of cookies?
In addition to what is specified in this document, the User can manage preferences for cookies directly from within their own browser and prevent – for example – third parties from installing them. Through the browser preferences, it is also possible to delete cookies installed in the past, including the cookies that might possibly have saved the consent for the installation of cookies by this website. It is important to note that by disabling all cookies, the functioning of this site may be compromised. Users can find information about how to manage Cookies in their browser at the following addresses: Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Windows Explorer.

In the case of services provided by third parties, Users can exercise their right to withdraw from the tracking activity by utilizing the information provided in the third party’s privacy policy, by clicking the opt-out link – if provided – or by contacting the third party.

Notwithstanding the above, the Owner informs that Users may take advantage of: Your Online Choices. This service allows Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of this resource in addition to the information provided in this document.

Owner contact email:

Since the installation of third party Cookies and other tracking systems through the services used within this Application cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, consult the privacy policy for the respective third party services listed in this document.

Given the objective complexity linked to the identification of technologies based on Cookies and their very close integration with the operation of the web, Users are encouraged to contact the Owner should they wish to receive any further information on the use of Cookies themselves and any possible use of them – for example, by a third party – carried out through this site.

You hereby consent to the use of the cookies and other technologies described above.

Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

MM! the Party AB,
Rehnsgatan 24,
S-113 57 Stockholm,